The recent surge in sales of citrus juicer is no accident, and my observations suggest these are the main reasons:
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1. Health Anxiety Drives the "Homemade Juice Trend"
Say goodbye to sugary milk tea: Young people have discovered that one cup of milk tea equals the sugar content of 5 oranges, making freshly squeezed orange juice the new favorite.
Vitamin C anxiety: After recovering from COVID-19, everyone is supplementing with Vitamin C; effervescent tablets from the pharmacy are less appealing than homemade lemon water.
Essential for those controlling sugar intake: Juicing at home allows for filtering out fructose, making it suitable even for elderly people with diabetes.
2. Short Video Marketing Creates a Buzz
Lazy person's savior: Influencers are heavily promoting "three-second juicing" lever-type juicers; in the videos, pressing oranges looks as easy as cutting tofu, creating maximum appeal.
Essential for a refined lifestyle: The "Morning C, Evening A" concept has popularized morning orange juice – blenders are too noisy, while juicers are quiet and elegant.
3. Product Evolution Addresses Pain Points
Old Model Pain Points | New Model Solutions | User Benefits
Difficult cleaning | Removable filter screen, easy to rinse | Saves 15 minutes after meals for watching shows
Plastic stains and looks dirty | 304 stainless steel body resists staining | A stylish addition to the kitchen counter
Single-function and impractical | Three-in-one conversion head for oranges, grapefruits, and lemons | No more clutter in small apartments
4. Seasonal Economy Fuels the Trend
Summer cold drink necessity: DIY lemon tea is popular, and using a juicer is much easier than squeezing lemons by hand.
Autumn and winter health supplement: Grapefruit juice with honey is a great way to cool down and cleanse the palate after hot pot or barbecue.
Spring Festival fruit consumption: Piles of oranges received as gifts can be quickly consumed by juicing them.



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